Gumbrix™ Squishy Jelly Building Blocks
Gumbrix™ Squishy Jelly Building Blocks
🏷️ Early Black Friday price: up to 60% off now. It won’t go lower this Christmas.
Building blocks that bend, squish and stretch, then snap together like the real thing. Kids can't put them down, and you can finally cross the playroom barefoot. No "ouch!" at 2 am.
- ✓Soft Underfoot
- ✓Snap Together
- ✓Screen-Free Play
- ✓Bath Time Fun
HOW MANY BLOCKS?
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🏷️ Our Black Friday price, already live
This is the lowest price of the season. It won’t be cheaper on Black Friday, so there’s no need to wait.
⏳ Holiday stock is limited and won’t be back before Christmas.
Building blocks that bend, squish and stretch, then snap together like the real thing. Gumbrix™ blocks look and feel like gummy candy, so kids can't put them down, and they squash under your foot instead of digging in.
- Soft, flexible TPE blocks in 4 see-through colours: blue, pink, purple and yellow
- 4 shapes, 1 to 4 studs long (about 2.5 to 10 cm / 1 to 4 in)
- Snap together to build towers, castles, robots and animals
- Screen-free, no batteries, great practice for little fingers
- Float in the bath and stick to a wet tub wall
- Rinse clean with warm soapy water
- For ages 3 and up. Contains small parts, not suitable for children under 3
Your Purchase Helps Families Thrive
Your Purchase Helps Families Thrive
By shopping with us, you're not just bringing joy to your little ones, but also supporting families in need. We proudly donate a portion of our profits to Compassion, an organization committed to helping children and parents facing hardships.
Our 30-Day Guarantee
Our 30-Day Guarantee
Love them or let us make it right. If your Gumbrix blocks aren't what you hoped for, contact us within 30 days and we'll sort it out with a replacement or refund.
No More "Ouch!"
The Blocks You Can Step On.
Every parent knows that feeling: a dark hallway, a bare foot, one hard little brick.
Gumbrix blocks are soft all the way through, so they squash under your foot instead of digging in. Leave them on the floor. Your feet will be fine.
Not Your Typical Blocks
Bend It. Squish It. It Bounces Back.
They look like gummy candy and feel like it too. Kids squeeze them, stretch them and twist them, then snap them together and build.
It's two toys in one: a building set and the most satisfying fidget in the house.
So Easy
Snap. Squish. Build Again.
Snap together
The studs grip like normal building blocks. No instructions needed.
Squish & stretch
Bend a tower, squeeze a block, watch the light glow through.
Build it bigger
Castle, robot, dinosaur. Pull it apart and start again.
Now You Don't Need Screen Time
Screens Off. Hands Busy.
The bright colours and squishy feel keep kids building long after other toys get dropped. No batteries, no app, no charging.
Squeezing, stacking and connecting is great practice for little fingers, and you get a quiet half hour back.
The Surprise Favourite
Try Them At Bath Time.
They float, and they stick to a wet tub wall. Kids build boats, line up rainbows and suddenly don't want to get out.
Sticky after snack time? Rinse them in the sink and they're good as new.
Why Parents Switch
Gumbrix vs. Hard Bricks.
| Gumbrix | Hard bricks | |
|---|---|---|
| Snap together & build | ✓ | ✓ |
| Soft underfoot | ✓ | ✕ |
| Bend, squeeze & stretch | ✓ | ✕ |
| Bath time fun | ✓ | ✕ |
| Light glows through | ✓ | ✕ |
Go Big
The More Blocks, The Bigger The Build.
40 blocks makes towers and little animals. The real magic starts at 80, when castles and robots appear.
Got siblings? Go for 120 or 200 so nobody has to share. Every block connects, so the castle keeps growing.
Not Just For Kids
Bought For The Kids. Now You're Playing Too.
Fair warning: it's very hard to walk past a pile of these without squeezing one.
It's the rare gift that gets played with on Christmas morning and still comes out in January.
Give Them The Blocks That Bend.
Order now so they're ready to unwrap on Christmas morning.
Get My Gumbrix Blocks →🛡️ 30-Day Guarantee · ↩️ Easy Returns · 🚚 Free Shipping On 80+ Blocks
Questions Parents Ask
What's in the set?
You choose 40, 80, 120 or 200 soft jelly blocks. Every set has 4 shapes (1, 2, 3 and 4 studs long, about 2.5 to 10 cm / 1 to 4 in) in 4 see-through colours: blue, pink, purple and yellow.
Do they really not hurt when you step on them?
They're made from soft, flexible rubber-like TPE, so they squash under your foot instead of digging in. It's the reason most parents buy them.
Do they actually stay together?
Yes. The studs grip like normal building blocks, so kids can build towers, castles, animals and robots. Because they're soft, very tall builds can wobble, which little builders usually find hilarious.
What age are they for?
Ages 3 and up. The smallest blocks are small parts, so they aren't suitable for children under 3. As with any toy, little ones should play with a grown-up nearby.
Can they go in the bath?
Yes, and kids love it. They float, and they stick to a wet tub wall. Rinse them and let them air dry after bath time.
How do I clean them?
Warm soapy water in the sink, a quick rinse, and air dry. No fuss.
How many blocks do we need?
40 is great for little towers and animals. 80 builds castles and robots. 120 or 200 is best for siblings or big builds. Every Gumbrix block connects, so you can keep adding more.
Do they fit other building block brands?
They're made to connect with each other, so we wouldn't count on them fitting other brands.
What if we don't love them?
You're covered by our 30-day guarantee. If they aren't right, contact us and we'll make it right.